7 reasons why blogs are useful to build leads and an audience for your business.
Are blogs useful?
Aren’t blogs so 2007?
Haven’t I got better things to do with my time than writing blogs?
These are all valid questions. I understand where you’re coming from. As a business owner, you’ve got so many things to do that something like a blog can seem like a nice-to-have. That’s where I disagree with you. Blogs should be an essential part of your content marketing strategy. Yes, I believe that so much I’ve put it in bold. Blogs are so useful. They can, and should, underpin all other content that you create. By content, I mean your social media posts, your e-newsletters, maybe even sections of your website.
Still not convinced?
What statistics are there to convince me to write blogs?
I’ve trawled the internet for the most relevant stats and these three jump out at me.
If you don’t want more sales or leads and don’t want to increase your web traffic then let’s shake hands and agree to disagree.
I have a teeny, tiny inkling though that if you’re running a business, you’re suddenly sitting up with interest.
Blogging doesn’t have to be difficult, long-winded or time-consuming. The best blogs are from someone passionate about their topic. As long as you’ve got a decent writing ability, passion outweighs pristine grammar any day in my book.
If you’re still on the fence, here are my 7 reasons why blogs are still useful (and necessary) in 2021.
Blogs let you share your thoughts
Character limits on social media posts are restrictive. They don’t allow you to expand on your thoughts and offer the explanation that’s needed. Blogs can be as long, or short, as you want them to be. That gives you the freedom to explore a topic and help the reader understand your view fully. It might be that you’re reviewing a software package and need time to go through the options. Alternatively, you might be trying to convince someone to blog and need time to weigh up the options.
Blogs are your safe place to have a platform to talk to your audience uninterrupted……use it.
Blogs are useful to help you reach a bigger audience
Every platform that you post on has a slightly different audience. That goes across the board. The beauty of blogs is that they can cross all your platforms. They offer an opportunity to engage your audience in a different way to your normal content. Not only that but your audience might share your blog, helping you to expand your reach to their networks. If you’re using blogs as part of an SEO content strategy they can help new audiences find your website. That’s why blogs are still so useful. The more you blog, the more topics you cover, the more your website is found, the more people your content reaches. Yes, it’s not quite that simple but they work. Isn’t that what matters?
Blogs are in your control
To me, this is so crucial. If your business solely relies on LinkedIn – what if that disappears tomorrow? Blogs are useful because you control how often, where they are posted, what topics they are on. Blogs are there for you to use them, social media can be the other way around.
The only tool in your arsenal shouldn’t be blogs. They need to be part of a broader strategy. Blogs are also a long-game. As the stat we looked at earlier shows, the sweet spot is once you hit 24 blogs. That’s unlikely to happen overnight. That’s the result of a consistent content strategy over time. Guess what…you are in control of that strategy and you can make it happen.
Blogs demonstrate your knowledge
You don’t know who’s checking out your website or social profiles. What stage of the buying cycle they’re at or exactly what they’re looking for to convince them to contact you. Blogs are so useful because they give you a way to prove your knowledge. You can show off your expertise, your in-depth topic knowledge, offer your opinion. What that does is give potential clients evidence that you know your stuff. You aren’t just a pretty website and a flashy social media profile. When, or if, they buy from you it’s because you can solve their problem. Blogs are a great way to prove that to your audience.
Blogs can inspire your social media content
If you’ve read any of my other content you’ll know that I’m a big fan in repurposing content. You’re busy. There are lots of other things you need to do. Blogs can inspire your social media content and give you quick, easy things to post about. Take this blog. Every reason could be made into its own social media post. Straight away that’s given me 7 great posts that show my knowledge. Yes, they’ll need a bit of a tidy up depending on the platform but the bulk of the work is done. You can also go back to old blog posts and reshare them – giving you yet more content. What’s not useful about that?
Blogs are useful to keep Google happy
We all know that SEO is important. We all know the Google has some scary hidden algorithm that needs to be pleased with ritual sacrifices. But do you know what makes Google happier than your annual pilgrimage? New content. Fresh, juicy, original content that’s added to your website on a regular basis. Guess what blogs are? You’re clever, I don’t need to join the dots! When your website is regularly updated with original content it helps boost your website’s SERP (search engine results page) ranking. That means more people find you so your audience is bigger, you get more traffic and, hopefully, you sell more.
Blogs show your personality
I was always going to leave this one until the end. This is my favourite reason why blogs are still useful. I’m all about businesses showing their personality, being one-of-a-kind, bringing some realness to what you do. Blogs are the best way to do that. You can blog about whatever you want. I’m sure at some point I’ll do a blog about cake. Why not? I love cake. Everyone’s writing style is different and if you write like you talk then you’re going to have a cracker of a blog that sounds like you. Why is that important though? It helps your audience get a feel for who you are, your values and why they should work with you before they pick up the phone – ok let’s be 2021 before they connect on your Zoom call.
There’s no secret art to blog writing. Passion, common sense and some time can be all it takes to write blogs that your audience finds useful. It’s better to be writing something than writing nothing at all. You can always polish them up later or if you’ve got the funds you can outsource it altogether. However you get them written. Blogs should be part of your content strategy. They should be a tool that you use to engage with your audience. They are just as relevant and useful as ever. No, scrap that. I’m going all out. Blogs are more useful than ever. They provide you with an opportunity to stand out from the crowd, to have fun and show your knowledge. To gain your audience’s trust before you even open your mouth. So what are you waiting for?
Here comes the sales part!
If you really can’t write or you just don’t want to but you want to start getting serious about blogging. My packages are on my website so take a look and then get in touch with me.