How blogs can build your reputation

The big trend in marketing right now is building a personal brand. It’s the key to all success, and we should all be doing it. Now, I don’t disagree, but posting on LinkedIn isn’t the only way to build a personal brand. 

For businesses, there are a few different brand facets that need to be juggled. The client-facing one, your employer brand and the personal brand of your management team. When all 3 come together you’ve got a powerful, and influential brand. 

The great thing about blogs is that they can be used to build all 3 aspects, which in turn will boost your reputation.

Demonstrate knowledge depth and breadth

If you, or the business, are looking to build your reputation then it’s because you want to be known for something. It might be the area you’re in i.e. recruitment, or it might be because of who you work with, i.e. women, or it might be because of your values, i.e. equality. Once you know exactly what it is you want to be known for you can begin to create blogs around those themes. They’re the ideal way to showcase what you know and what you’re passionate about, that’s why they should be a business non-negotiable.

Think of your blogs like pieces in a puzzle - they’re individual parts that make up one big picture. That’s why your blogs need to be themed, complementing each other and you need to link between them to create a spider's web of content. Think about Wikipedia and how you go there for one topic and then 20 minutes later you’re reading about something completely unrelated yet on a theme. 

Blogs afford you the luxury to go into detail on your chosen topic. You can dig deep and show off all your industry knowledge, quoting experts or relevant statistics for those important external links. Because blogs are published on your website you own that space, it’s all yours, which means you can take up as much of it as you want to. You aren’t limited by character limits or attention-grabbing clickbait captions. 

So go wild, geek out to your heart’s content and show off what you know.

Increases visibility

Unless you’re putting your name out there, how are people going to find out about you?

Your blog plays a few roles in promoting your visibility. Firstly, if you’re writing under your own name, adding a byline to your blog with a short bio can help if people are searching directly for you. 

It also generates new content that can be shared, increasing the likelihood of someone stumbling across your work. 

Finally, your blogs can act as a validation for those who might already know about you but want to learn more. If all you have is a slightly out-of-date LinkedIn profile and a basic website, how do people learn more about you? They can’t, they’ll move on and forget about you. Having a live blog lets people in behind the scenes and helps build their trust in you. 

Builds authority and trust

Know, like and trust. The three areas that need to be developed before someone will buy from you. But the truth is, it’s quite hard to do those things online without directly talking to that person. 

That’s where blogs come in.

With a blog, particularly value-based ones, you let people in, and they learn more about who you are as a person and what you care about. That will resonate with some and begin to build their trust in you. 

Industry-specific blogs demonstrate your knowledge and understanding of the area you work in, building your reputation as an authority in your field. This is particularly relevant if you blog about new developments in your sector and focus more on the research side of things. 

We all look for different things in the people we work with - some will want to work with an expert in their field, others make decisions with their heart and want to partner with someone they like. By creating industry and value-based blogs, you can attract and engage both buyers by gaining their trust and building your authority. 

This can help in not only attracting the right leads but converting them into clients.

For those looking to build a personal brand, or raise the profile of a business brand then blogs are the perfect way to do that. You can create meaningful content which highlights the best of your sector knowledge and brand values on a platform that you’re fully in control of.  Don’t believe me? Check out these 5 reasons why you need to be blogging.

Whatsmore you can give people a reason to know, like and trust you through what you say and how you say it. In fact, I can’t think of a reason why you wouldn’t want to blog in order to build your reputation and if the only answer you can come up with it time….then I can help you with that. 

Get in touch and let’s create some meaningful blogs for your brand.