Copywriting strategy & audit
Strategic content audits for small to mid-sized businesses to repurpose, refresh and realign your content to meet your goals.
Stop creating content on a whim and move forward with a plan to create the right content in the right place at the right time.
Creating content isn’t the problem.
The pressure is on to constantly churn out content. A blog here, a lead magnet there, a social feed to maintain. We’re overwhelmed with content.
The problem is that it’s scattered, it doesn’t make sense, often it contradicts itself, it’s not tied to a clear narrative…or to our business goals.
Your team is short on time, you’re being pulled in every direction. You don’t have time to go through every piece of content and identify what’s working and what’s not.
Instead you carry on doing what you’ve always done, posting and hoping for the best.
You’re sitting on a content gold mine.
This isn’t about starting from scratch.
Your existing content is valuable, so we need to extract everything we can from it.
We need to look at what’s performing well, what tanked, what can be repurposed, what needs updating, what’s missing and turn that into a easy-to-follow, flexible strategy to create your future content.
Copywriting strategy packages
Ideal for small-mid marketing teams
Content Starter
Audit and strategy
Investment from
£1250
Ideal for proactive teams with capacity to create content.
Discovery call
Content audit of all existing content across key platforms
Recommendations for improvements, repurposing ideas, future content
Gap and opportunity analysis
Action plan for 3-6 months with key themes, goals, content calendar
Content Pro
Audit, strategy & updated content
Investment from
£1950
Create a high-quality baseline to build your content on.
Discovery call
Content audit of all existing content across key platforms
Recommendations for improvements, repurposing ideas, future content
Gap and opportunity analysis
Action plan for 3-6 months with key themes, goals, content calendar
Refresh and update of 10 key content pieces
Content VIP
The works - audit, strategy & fresh content
Investment from
£POA
The full package to create on-brand, high-quality, content that converts.
Discovery call
Content audit of all existing content across key platforms
Recommendations for improvements, repurposing ideas, future content
Gap and opportunity analysis
Action plan for 3-6 months with key themes, goals, content calendar
Monthly new content
How does it work?
With a simple conversation. We schedule a discovery call where we go through your current situation, the end goal, your challenges, your resources and everything else I need to know.
Then I go away and start auditing your existing content before presenting you with my findings. I’ll pinpoint improvements, gaps and opportunities with plenty of easy-to-implement recommendations.
Depending on the package you choose I’ll also provide repurposing ideas and updated pieces of content.
This should set you up for the next 3-6 months, at that point you can come back and we’ll dive straight into the next strategy cycle.
What if I need something else?
If you’ve got your strategy nailed then I can help deliver regular content for you or I can deliver in-house training to reinvigorate your creativity.
Now what? You tell me.
What do you want to do now?
Do you want to get started?
Do you want to see what I can offer you?
Or do you want to browse some of my blogs?
The choice is yours