Too many people approach blogging in a reactive way. Blogging can be a powerful tool for your business, but only when it’s used properly. Learn how to create an effective blog strategy.

When it comes to blogs the truth is that any content can be a great topic. The success comes from three things - depth, interest and relevance. Find out more about how to turn any topic into a winning blog.

Sometimes you need a ballpark figure to work from to check whether it’s feasible before you start talking to people. I’ve done some research, spoken to some wordy friends and have pulled together an overview of what content writers charge to help manage your expectations….and your budget.

Any successful project comes down to the initial brief. A good brief can set your project on the right course, while a bad one will guarantee it crashes and burns. Discover the main details that you need to include in your next copywriting brief.

Internal links are essential to your website, not only for Google but also to your UX. It’s something that you have complete control over, which for an SEO factor is rare! That’s why you need to understand why internal links matter and, most importantly, how to use them. 

Blogs are a blank page, they’re an opportunity. They’re my favourite thing to write and they should be your favourite thing to produce.

The best marketing strategies are the ones that resonate with your clients BUT that’s not to say there aren’t some general themes and activities you should be doing. Find out what those are and how to capitalise on them.

You need a copywriter, but when you google it or search LinkedIn you’re overwhelmed with options. Everyone seems great but how do you whittle it down?  Here’s some simple, straightforward and honest about how to choose the right copywriter to forge a long-term relationship with.

When used properly, with a clear strategy in place, blogs can be a magnet for traffic, drawing your audience in and helping them along their buying journey.  Not convinced? Read these stats and you’ll change your mind.

We don’t always have time to get stuck into topics, sometimes when we’re scrolling or in a rush we want quick and easy.

The best marketing strategies have both snackable content and long-form so whatever mood your audience is in, you’ve got what they fancy.

For those looking to build a personal brand, or raise the profile of a business brand then blogs are the perfect way to do that. You can create meaningful content which highlights the best of your sector knowledge and brand values on a platform that you’re fully in control of. 

Most of us are sitting on a vault of content already. It’s time to switch the focus from creating more to doing more with what we already have. Let’s stop creating content for the sake of it when we can work smarter, and repurpose our existing content. 

When you think of lead generation it's unlikely blogs come to mind. But when used correctly they're a powerful lead generation tool that you need to include in your strategy.

Does your business blog? If not, you could be missing out on valuable leads, a much-needed SEO boost and many other benefits. Discover why blogs aren't a nice-to-have.

You can find all the stats you want on blogs and their impact in relation to all industries. But the recruitment industry is its own special place which means you need specifics. Here are some interesting statistics about blogs in the recruitment industry.

Blogs are an under-utilised but incredibly powerful way to boost your recruitment agency’s online presence and build your brand. If you want to focus on one method to boost your agency’s online presence, it has to be blogs.

Standing out is hard, but with blogs you can build an employer brand that recruits, engages and retains the best talent.