How much does a content writer charge?

It’s a good question. For anyone looking to outsource their content needs it’s a question that will definitely have been asked in the office. The difficult thing about that question is there’s no straight answer. It depends is what you’ll usually be told. 

As a Content Writer I appreciate that’s not helpful. Sometimes you need a ballpark figure to work from to check whether it’s feasible before you start talking to people. I’ve done some research, spoken to some wordy friends and have pulled together an overview of what content writers charge to help manage your expectations….and your budget.

Project or daily rates

Before we dive in, I want to take a minute to explore HOW content writers charge. There are two main ways.

The first is daily rates - this is usually used when it’s a long-term contract. It might be that an agency wants a content writer for 3 days a week for 4-months, in this instance a daily rate makes far more sense than a project. According to ProCopywriters the average day rate for a content writer is now £440.

The second is project rates. This is when there’s a set fee for a set deliverable. This is the way I prefer to work, it’s more transparent, it’s easier to budget for and everyone knows where they stand. For this blog we’ll be talking in terms of project rates.

Web copy

The most common pricing model for web copy is by the page. Some content writers offer bundles which translate into a discount for buying multiple pages vs just one. 

It’s also important to differentiate at this point that the price for web copy can be different to landing pages. Landing pages are pure sales and very focused, making them often more expensive than a broader web page. If you need landing pages then you might be better off looking for a copywriter who tends to be more sales driven.

Web copy prices tend to start at around £200 per page but can increase depending on the writer’s expertise and specialism.

Blogs and articles

This is perhaps the broadest category here. Some people class blogs as anything from 400 word news updates up to 20,000 word epics. For clarity, I’m referring to blogs that are minimum 750-words and require some original research. 

You can find a content writer to produce blogs for as little as £150 per piece. You need to be clear what the price includes. It should account for all research, at least one round of amends, and the SEO details you need to upload it as a minimum. Take a look at my packages for inspiration.

Tone and style are also essential to check before you commit. Ask for a range of writing styles and topics to help you ascertain whether you’re getting a bargain or a dud.

White papers and reports

These are the chunky end of the spectrum. White papers and reports are often in the 5-figure word count, require a ton of original research, maybe some interviews and probably some data analysis. In short - they’re a lot of work.

Which makes it no surprise that they come with the heftiest price tag. For a white paper or report, you’re looking at £500+. Again there are a lot of factors that determine the price, but £500 is a good starting point. 

When it comes to white papers and reports you’re almost looking for a different skillset to web copy. You’re looking for more of a journalistic and analytical style which takes more time, which makes them more expensive. This is definitely not an area to skimp on.

As with everything - you get what you pay for. Yes you can absolutely find content writers churning out blogs, web pages and reports for £50 but are they quality pieces? It’s doubtful. When it comes to writing there’s so much more to consider than just the price tag. It’s about the writing itself, the tone, the style, the accuracy, the research and the person you’d be working with. 

I understand that price is an important consideration but please don’t become blinkered by it. If you take one thing from this blog, it’s that there’s a huge range of different prices, models and deliverables out there and it’s important to find the right fit, not just the right price.

Want to find out more about my pricing? You’ll find it right here.

Prices based on research undertaken in January 2025.