The copywriting tools you need in your arsenal

Like all jobs when it comes to copywriting there are some great tools out there that save you time and sanity. I’m picky about the tools I use, and once I find something that works I stick with it.

The tools that I use might surprise you. They don't have anything to do with copywriting itself but it’s the admin around it that they make easier. So let’s take a look.

The right tool for the job

Learning a new platform takes time, time which you probably don’t have. There’s also the excitement of finding something new only to find out it doesn’t deliver what you need it to. I want to help you avoid that. Here are the tools that I use pretty much every single day.

They’re tried and tested and I highly recommend you go and check them out.

ClickUp

I started off using a different project management system but I outgrew it, it didn’t have the reporting and wasn’t robust enough for everything I wanted it to do. Then I discovered ClickUp. 

Firstly, it’s really reasonably priced. At only £8 per month, it’s not going to break the bank. For that small monthly fee you get a whole heap of features. While I do track my client work here, that’s not what I want to talk to you about.

I want to talk about my content vault. You see, every single post, email or blog is stored in ClickUp. It’s tagged with the platform it’s going to go on. I categorise posts to be recycled, not to use again so my VA can go in, grab what she needs and schedule it without my input. 

My content vault has been going a while so I’ve got 400+ posts in there, which means I'm never short of inspiration. Having all my content in one place and being able to tag and search allows me to repurpose content at the drop of a hat, it also acts as a source of inspiration. I can go in, scroll through all my posts and inspiration strikes. I open a new task, jot down the new post, tag it, job done. 

For anyone looking to level up their content marketing game - check out ClickUp and I promise it’ll change your life.

Publer

Now you’ve got all your posts, what do you do with them? You schedule them in Publer. 

I stumbled across Publer through someone else, with the number of scheduling tools out there it can get a bit confusing….not to mention pricey. Unlike some tools which cost upwards of £89 per month, Publer has a free plan and the professional one comes in at a cost-effective £3.85 per month. 

It’s also really straightforward to use. You can connect all your different social media accounts (or your clients accounts which I’ve done too!) and then choose what you’re posting where. Easy. 

There are also in-built analytics tools to help you look at what posts are performing well, what aren’t so great and how your competitors are doing! In short, there’s everything you need to run your social media accounts effectively. 

The thing I like about Publer is how easy it is to use. You aren’t inundated with options  or features that you aren’t going to use. It’s straightforward, user friendly and so quick to pick up. 

If you’re in the market for a social media scheduling tool then I can’t recommend Publer enough.

In full transparency, those are affiliate links so if you do sign up I get a tiny something in return, BUT and I really mean this, I wouldn’t be recommending tools that I don’t use and don’t love. 

ClickUp and Publer are essential parts of my working life and support my business. Check them out and I’d love to hear your thoughts.