The impact of blogging - stats you need to know 2024
As we race towards the end of the year, it seems fitting to do some sort of round-up. The debate which always raises its head at this time of year is the ‘is blogging dead’. Now it’s no surprise my take on the topic. But it’s always prudent to have evidence to back yourself up.
So, here is a list of key stats showcasing that not only are blogs not dead, but they’re one of the most underutilised, unappreciated pieces of marketing in your arsenal to build your reputation and convert leads.
Next time someone in your business starts spouting off about blogs being a waste of time/money/resources (delete as appropriate), send them this way.
Statistics that show blogs are alive and kicking
Basics
The typical length of a blog post is 1427 words
That’s a 42% increase in length compared to five years ago
The optimal blog length is a 7-minute read, or around 1750 words
But 75% of readers prefer articles under 1,000 words
Blogs with 6-13-word headlines drive the most traffic
It takes on average under four hours to write a blog post without AI
About 44% of bloggers hit publish 3-6 times a month
Audience
70% of people would rather learn about a business through blogs than ads
About 77% of internet users engage with blogs
With 71% of B2B buyers reading blog posts before making a purchase
Lead generation
Regular blogging leads to 55% more website visitors
Business that blog produce an average of 67% more monthly leads than those that don’t
They also have 126% higher lead growth than those that business which don’t blog
58% of B2B marketers were able to increase their sales and revenue from content marketing in 2023
97% more inbound links are generated by blogging businesses
Blogging generates 55% more website visitors than static websites
Content marketing
Producing content costs 62% less than traditional marketing formats, but generates 3x the leads
70% of marketers say blog posts are the most effective content type when used for demand generation in the awareness stage, that’s more than any other content type
71% of marketers think content marketing is more crucial now
72% of marketers say high-quality content creation is the most efficient way to boost organic search traffic
All of these stats reinvigorate my passion for blogging. When used properly, with a clear strategy in place, blogs can be a magnet for traffic, drawing your audience in and helping them along their buying journey.
Any business that’s serious about its marketing, its content and its reputation, needs to get serious about blogs.
If your blogs aren’t working for you, it doesn’t mean blogs don’t work. It means you need to look at your strategy and rethink. Drop me a message and let’s create a blog strategy that actually works.
