How to choose the right blog writing service for your business
Blogging can be great for your business. But it’s not always great for your employees. Why? Because they have to spend time and brain power crafting blogs when it might not be their forte. If that’s the case then you’ve probably considered using a blog writing service to alleviate pressure.
But what is a blog writing service? Why should you use one? How do you pick? So many questions, and luckily for you, I’ve got the answers.
What is a blog writing service?
Let’s start with some definitions.
A blog writing service is simply an outsourced agency, freelancer or content creator who will research and write your blogs for you on a regular basis.
As with everything there are different types and levels, and you get what you pay for. You can easily jump on Fiverr and find someone to write blogs for you for £10 a go. But at that price point you have to question the quality.
Similarly you can go to an agency and have a team of people writing great content for you, but that’s going to cost.
Freelancer content writers are a great option as they’re experienced, knowledgeable and often have more flexible blog writing services that can be tweaked to you business.
Why should you outsource your blog writing?
Blogs are an amazing way to showcase your knowledge, build relationships with you audience and give you an SEO boost while you’re at it. But they’re also time consuming, particularly if you’re committing to a regular schedule such as weekly or fortnightly.
If you’re struggling to produce them in-house, or you don’t want to spend time writing endless blogs then the option is to outsource. Let’s take a look at the advantages to outsourcing your blog writing.
1. Reduces business and opportunity cost
When your employees are spending time writing blogs that means there are other things they aren’t doing. That opportunity cost and staff cost can add up if you’re committed to your content marketing strategy.
2. Consistency
If business hits a busy spell or your regular inhouse blog writer goes on holiday that leaves a gap in your blog schedule. Outsourcing to a blog writing service, whether that’s a freelancer or an agency, helps give you guaranteed consistency.
3. Specialism
Just because Sarah in accounts has always wanted to be a writer doesn’t mean she’s any good at it. Outsourcing your blog writing to an expert will improve the quality of your blogs, and consequently the results you get from them.
4. Improve results
I know we’ve just talked about this. But if you’re committing to blogging then there’s a reason for it. That reason is usually linked to brand awareness and conversions. Working with someone who understands how to use blogs for those end goals is a game changer.
5. It makes sense
Would you fix your own wiring? Would you tailor your own clothes? No. You’d use an expert. Why? Because it makes sense to. The same goes for blog writing.
What to look for in a blog writing service
You’re on board with outsourcing your blog writing. But how do you choose a blog writing service? With so many out there, how do you know what’s right for your business and which is the best option for you.
Expertise
Do you need an expert in your field or is it ok for them to be more of a generalist? Understanding the level of industry knowledge they need will help you to narrow down your options. For particularly technical subjects having someone who understands the subject matter may give you a head start and allow you to target your audience in more depth.
But it’s not just subject matter expertise you should be looking at. You also need to consider their experience in writing blog, the type of clients they’ve worked with and the results they achieve - though that can be hard to quantify.
Capacity
If you’re looking for 2 blogs a week every week that’s requires a specific amount of time. Ensuring that your chosen blog writing service has capacity to meet your specifications is fundamental.
Ask questions about how they work, how far in advance they work, how they cover periods of absence and whether they outsource themselves. Some blog writing services outsource or white label, to other freelancers so the person you’re speaking to may not be the person writing your blogs.
Values
Ensuring the person or service you’re working with fit with your business’ culture and values will make working together far easier. Be clear about the values and priorities of your business, and try to dig into theirs.
Personally, I enjoy working with people who fit my values (honesty, flexibility, quality if you’re interested) far more than when they’re in opposition to them. It makes working together more enjoyable, more productive and far more straightforward.
Recommendations
Finally, don’t forget to check out their recommendations or testimonials. If you haven’t heard of them before you can always ask to talk to a previous client directly. Check out their LinkedIn testimonials if they’re a freelancer or their Google Business reviews for an agency.
But think how often you leave reviews - usually if they’re exceptionally amazing or absolutely awful. Take the recommendations with a pinch of salt and go with your gut. You can always suggest a trial period to ease any concerns you have.
A blog writing service can revolutionise your content marketing. Giving you high-quality blogs on a consistent schedule to connect with your audience and keep Google happy. But the wrong blog writing service can also be a waste of time and money.
Do your research, ask for recommendations and understand what support you need before you sign the contract, oh and avoid Fiverr. Then you’ll end up with not only a blog writing service but a blog writing partnership that helps you on your way to smashing your business goals.
Need help with writing your blogs? You’re in luck because I offer a great blog writing service. Check out the details and then let me know which package suits you best.
