The 10 blogging statistics you need to know

There are over 600 million blogs on the internet. So it’s easy to think that the market is oversaturated and there’s no point trying to build, and maintain, your own blog. Also, isn’t it so early 00s? Isn’t blogging over? 

Nope. In fact, it’s the opposite.

Every month 409 million people read roughly 20 billion blogs. 70% of people like to learn about a business from their blog. It’s a low-commitment, easy way for your audience to learn more about who you are, what you do and what you stand for. 

Blogging should be a cornerstone to your marketing strategy. It’s an easy way to share what you know, build a relationship with your audience and to build authority. But it’s still overlooked in favour of other tactics or because there isn’t the resource in-house to deliver.

That’s why you need these. I’ve scoured the web, searched high and low to find the best statistics to justify why blogs need to be an essential part of your content marketing strategy. 

Use them as needed. 

Blogging statistics you need to know

• 71% of marketers stated content marketing has become more important to their organisation over the last year (Content Marketing Institute).

• 44% of buyers say they typically consume three to five pieces of content before engaging with a business (Demand Gen Report).

• The average blog post is 1,376 words (Orbit Media).

• Websites that also have a blog tend to have 434% more indexed pages (OptinMonster).

• Companies that blog get 97% more links to their websites (OptinMonster).

• SEO leads have a 14.6% close rate, vs outbound leads (like direct mail or print advertising) that have a 1.7% close rate (OptinMonster).

• 36% of marketers use content creation for lead generation (WP Beginner).

• 55% of marketers say that improving the quality of their content made the biggest impact on the success of their campaigns (WP Beginner).

• 77% of internet users read blogs (Blogging Wizard).

• Marketers that prioritise blogging experience a 13x increase in ROI (Demand Sage).

Whatever stage your business is at, blogging can help you. It signals to Google you’ve got an active website with new content, it can confirm and broaden the search terms you rank for. It can help your business get new leads, and new customers.

In fact, I can’t think of a downside to blogging. The main barrier people face is resource and with the average blog taking around 4 hours to write maintain a regular blog in-house can be a tricky thing. That’s why working with an experienced blog writer, like myself, helps relieve that bottle neck and you get all the great perks of blogging without the staffing issues. 

Are you convinced?

Got the green light?

Budget secured?

But need some help on the delivery?

Get in touch and let’s get blogging.